Today, there have been a lot of changes in the way people communicate. Social media has become an essential part of human communications since the advent of the internet. Today, most businesses including the automotive business is using social media in communicating to their customers and potential ones.
The aim of automotive social media, which is an auto dealership’s marketing strategy is to see more cars and gain more profit. The most used social media sites in businesses are facebook , twitter, YouTube and instagram so it is important to make an account in these sites. In social media sites, it is possible to advertise your brand and communicate with your potential customers, making it more accessible to people. It also benefits your business by the feedback you get from your customers. if someone makes a negative comment about your cars, then you also have an opportunity to answer and explain thing better to them.
There are many brands today using automotive social media. They spend a lot of their marketing dollars on digital and social media. These popular brands use videos, tweet messages and social networking impressions for their social media campaigns.
This has resulted in a lot of YouTube views, twitter impressions and many customers have asked to be kept up to date. So today, almost all auto brands and auto dealerships have their own social media campaigns for the product advertising.
Twitter tweets are useful in making announcements, advertisements, trivia. sales and discounts for your customers. Popular brands are now using twitter and other social media to promote their new brands. Social media sites are also used to promote new brands like giving a competition to potential customers by having the brand new model as the prize of the competition. For the contest mechanics, the company urged interested individuals to write a tweet using the correct hashtag to increase their chances of winning the car prize. With this strategy the company has made good use of social media to attract many customers.
More customers will know you if you build a fan page in facebook and built it up in your local community. By posting ads and photos many people will notice and be interested in your ads and promotions.
another way of communicating and attracting the curiosity of your potential customers is to post YouTube videos on your latest car models and other great car models that you have. It is free to post videos so it is less expensive compared to costly TV and radio advertisements. You can also use Instagram for free and here the photos of your latest car models can be posted for customers and interested people can see and like.